Registration for Focus Summit included unlimited access to session recordings.
Day 1 - September 26, 2017
Focus Summit Opening
James & Scott
James & Scott welcome you to Focus Summit, and share what to expect, and how to get the most out of the event.
10 Legal Issues You Never Want to Face
Rachel Brenke, TheLawTog, will present on top legal issues you never want to face in your photography business. Why? They cost you time, money, energy..and could possibly keep your business from growing to success. This session will be intense on information, so be sure to bring your notepads, pencils and open minds!
The Power of Story: the Foundation of Your Brand
You ARE your business, and telling your story allows your clients to connect with your brand so that you stand out in your market. In this talk we explore how to weave your authentic story & personality through your brand, how to overcome the mental roadblocks involved, and share tips and techniques for being seen and heard online.
Find and Keep Commercial Photography Clients
Developing a system to find and keep clients is one of the smartest things a photographer can do. Instead of lofty goals, and half-baked executions, a system can help a photographer keep on track to build a solid client list, develop more leads, and keep those clients once we have fought so hard to attain them. Building the system and integrating it into your workflow keeps it alive, and you focused on your photography.
Email Marketing Strategy
Did you know that the average life expectancy of an email is between seven and ten days? A Facebook post or Tweet can't hold a candle to that kind of shelf life!
Email marketing is a tricky beast. It is not as cut and dry as you may think and there is a lot that goes into it to make your campaigns successful. However, email is the best way to engage with your clients and customers so don't run away from it.
In this session, I will teach you the basics of email marketing and help you create a bulletproof email marketing strategy that conveys value and transparency to your audience.
Day 2 - September 27, 2017
Local Marketing: How to Build Connections Throughout Your Community to Grow Your Business
Too often photographers neglect their backdoor and focus all their marketing efforts through the internet. In this session we will cover many strategies to make yourself and your business well known within your community. Just a few strong local connections can have a huge impact on your bottom line.
James will talk about creating local community projects, how he works with local blogs and websites, how to create connections with businesses and people within your community, leveraging your contacts, reaching out to interior designers and art buyers, and much more.
THE WILDCARD EFFECT: Game-changing Tactics for the Freelance Photographers
Marketing a photography business can be tough stuff! Photographers typically get caught in a toxic cycle of shameless self-promotion, half-baked marketing efforts, or spazzy portfolio building, as they fight for attention in a noisy and saturated marketplace. By leveraging the elements of foresight and surprise you can turn your talent into something more than an asset… it can be the difference maker.
Whether you’re full-time, part-time, or a weekend warrior, in order to thrive as a working photographer, you need to clarify your unique vision, build an insatiable audience, inspire deeper inquiry into your talents, and ultimately build the kind of trust and rapport that generates authentic demand for your service-based business. You might be the underdog in your market but you can still make great money doing what you love.
Through behind-the-scene examples, insightful and entertaining analysis, this session is all about the game changing tactics that can help you attract better, higher-paying clients.
There is Only Way to Succeed in Photography, and It’s Not What You Might Think.
The photography industry is changing. The only way to succeed in photography and make a living doing what you love is for you to design experiences for your clients.
When you center your business around your client and design an experience that not only exceeds their expectations but surprises and delights them, you are guaranteed long-term success.
Smart Business Tips & Practices for Success
Generating More Revenue From Clients You Already Have
Running a successful photography business is tougher than ever. With increasing competition in every market, often even the most talented photographers see a decreasing number of clients being booked every year.
What's the key to succeeding in this tough market? It's the clients you already have! Join Daniel in a discussion on how you can generate revenue from past and current clients you already have, without being salesy or pushy.
Day 3 - September 28, 2017
Creating a Lead Generation Machine
Scott Wyden Kivowitz
Quality lead generation is something so many photographers struggle to accomplish. In this class, I will walk through how to set up the ultimate lead generation machine on a website.
No matter the hosting company or design you use, this system will work to ensure quality leads are coming to your photography website. The reason why this is important is that, without leads, and the ability to convert them to customers, you have no business.
Hacking SEO - How to Get More Traffic From Search Engines in The Next 30 Days!
You probably know that SEO is a long term strategy for generating leads, but what if you don't want to wait 9-12+ months to see results from your SEO efforts?
This session will give you actionable ideas on how to get some quick wins from search engines. Not only will you learn the concepts, but we'll also cover specific examples in detail.
6 Step Towards 6 Figures
If the idea of bringing in six figures doing what you love feels like a distant fantasy, this training is for you.
Attendees will walk away from this session with more knowledge on providing unprecedented value that will separate you from all of the competition, skyrocket your confidence in your work, and explode your profits.
I'll show you the Abundance Blueprint of critical steps it takes to grow your photography business while not losing sight of why we do what we do. Because we can't give our clients memories, artwork, feels or value if we aren't in business.
Four Simple Social Media Secrets to Booking Your Dream Clients
Is your social media strategy less of a "plan" and more like wadding up wet paper towels and throwing them against a wall to see what sticks?
Marketing is not a one-size-fits-all sort of thing. It's confusing, it's complicated, and it's seriously fickle!
We'll finally take the guess work out of social media and unpack our four surprisingly simple secrets that have helped thousands of photographers become absolutely irresistible to their dream clients. We'll show you how to identify your ideal client, tell you how to talk to them online, and reveal what it takes to build a dream-worthy business that will get your dream-worthy clients to start knocking down you door - even if social media makes you cringe!
Social = Sucksess: how being social both online and in real life is the key to success.
The pep talk you need to get your I into E (Introvert into Extrovert), laying out the how and the why on the social efforts (IRL & online) that will benefit your business. This stuff is as important for extroverts as it is for introverts. Don't worry, if you can photograph people, then you are social enough to put these steps into practice.
I’ll be sharing exactly what works; the new & confusing social media contraptions you’re still getting your head around and all the good old fashioned service we’ve forgotten about - why both of these things matter as much as each other.
Designed to Convert: The Fast & Simple Website Launch
A simple blueprint for getting a website created quickly so you can start attracting more customers.
Learn exactly how to get your site launched quickly, whether you are creating a new site or starting from scratch.
You’ll walk away with an actionable plan that you can easily implement even if you’re a non-techie.