James was recently a guest on This Week in Photo talking about marketing as a photographer. We hope you enjoy the conversation.
The Focus Weekly
Your credibility and the credibility of your business is all that you have. Credibility is your brand. When we talk about marketing, we are actually talking about building your credibility. The more opportunities that you have to get your work in front of people, the more chances you have to build credibility in their eyes. […]
When I began the process of contacting people to help spread my work, I did what was frequently taught at the time. I had hired a reputable company to give marketing advice, and while they gave me some good advice, one of the things they told me to do was to create a template email […]
Not long ago we shared the sad news about Inspire Photo Retreats closing its conference doors. But today we get to share this incredible announcement about its return. Congrats to Laura and the new IPR team for bringing it back! Click here to learn more about its return.
With over 2.8 billion active users (and rising!), social media continues to be an essential part of your wedding photography marketing plan. From Facebook to Instagram, to Pinterest, to Snapchat, to Twitter (and more), there are multiple options to help you find and attract ideal clients to your photography business. Here at ShootDotEdit, we provide photo […]
Often to be able to show your work to a potential audience you will have to go through a gatekeeper. Someone else will decide whether they want to share your work or your words with their network, fans, readers, and clients. You will constantly be at the mercy of others, and so you have to […]
When allocating your marketing time, it is imperative to understand the distinction between quality versus quantity of fans. It is so easy to obsess about Google Analytics and traffic numbers as a representation for how successful your business is becoming; however, these figures can be severely misleading. I had this realization when my income pace […]
Writing effectively is vital for gaining attention in today’s world. It is a key to being able to take full advantage of many different marketing techniques. You have to be able to clearly explain your work and your practices so people can easily understand them. Try to take the perspective of someone who knows little […]